Vietnam's Booming Beauty and Personal Care Market
The beauty and personal care market in Vietnam is one of the fastest growing in Southeast Asia, driven by rising disposable incomes, social media trends, and a young, image-conscious population. From international luxury brands to Korean skincare and locally made natural products, beauty wholesalers play a key role in distributing products to retailers, salons, spas, and e-commerce sellers across the country.
Trends Shaping the Wholesale Beauty Industry
Major trends include clean beauty, K-beauty influence, natural and herbal cosmetics, and the rapid rise of online B2B platforms. Leading wholesalers offer authentic, certified products, competitive pricing, and marketing support to help retailers grow in a highly competitive landscape.
1. LG Vina Cosmetics
LG Vina distributes popular Korean and international brands such as Ohui, Whoo, and Lacvert. Its wholesale operations support department stores, beauty retailers, and high-end salons.
2. L'Oreal Vietnam
L'Oreal Vietnam supplies a broad portfolio of skincare, haircare, and makeup brands, including L'Oreal Paris, Maybelline, Garnier, and Kerastase, serving wholesale partners and professional channels.
3. Saigon Cosmetics Corporation
A well-established local manufacturer, Saigon Cosmetics produces skincare and personal care products under several brands, supplying wholesalers, retailers, and export markets.
4. Thorakao
Thorakao is one of Vietnam's oldest beauty brands, known for natural ingredients and affordable products. Its wholesale network reaches traditional markets and modern retailers nationwide.
5. M.O.I Cosmetics
Founded by a well-known Vietnamese celebrity, M.O.I Cosmetics has become a popular local makeup brand, distributed widely through beauty wholesalers and online resellers.
6. Cocoon Original Vietnam
Cocoon is a leading clean beauty brand using local Vietnamese ingredients like Dak Lak coffee and Hung Yen turmeric. Its products are distributed to retailers and online sellers focusing on natural beauty.
7. AB Beauty World
AB Beauty World is a major distributor and retailer of international beauty brands, with strong wholesale relationships supplying spas, salons, and online sellers.
8. Guardian Vietnam
Guardian operates both retail and B2B channels, distributing a wide assortment of personal care, skincare, and cosmetic products from international and local brands.
9. Lam Thao Cosmetics
Lam Thao produces and wholesales affordable personal care and household beauty products, with strong distribution in traditional trade and provincial markets.
10. Beauty Garden
Beauty Garden supplies salons and spas with professional skincare, hair care, and treatment products from leading global brands, including training and technical support.
How to Choose a Beauty Wholesale Partner in Vietnam
Retailers should evaluate brand authenticity, product certifications, marketing support, and after-sales service when selecting a beauty wholesaler. The companies above combine strong brand portfolios, distribution scale, and market expertise, making them top partners for beauty businesses in Vietnam.
